Confidential · March 2026 · v2.0 · Brussels, Belgium

1.3 million people.
Zero unified platforms.

Europe's homeless population has grown 86% since 2015. Every city runs a different system. Paper vouchers, isolated NGOs, manual reimbursements. It Means is the infrastructure that doesn't exist yet.

See the case ↓ European data → Interactive mockup →
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Homeless in Europe (2023)
+86%
Growth since 2015
0
Brussels alone · Nov 2024
0
Platforms with the full model
◆ Europe 1.3 million homeless · 2023 FEANTSA estimate ◆ Brussels 9,777 counted · Nov 2024 · +25% vs 2022 ◆ Amsterdam 15,731 ETHOS-light Q1 2024 ◆ France 333,000 · Germany 262,600 · Italy 96,197 ◆ 7 platforms compared — none match the full model ◆ Paper vouchers still used in most Belgian NGOs as of 2025 ◆ EU Homelessness Count: 15 cities · ETHOS 1-3 methodology ◆ GDPR constraints caused 1 city dropout from EU count — solved by design in It Means ◆ ESF+ · Horizon Europe · AMIF — EU funding pathways available ◆ €50k to launch · self-sustaining by month 18 ◆ Europe 1.3 million homeless · 2023 FEANTSA estimate ◆ Brussels 9,777 counted · Nov 2024 · +25% vs 2022 ◆ Amsterdam 15,731 ETHOS-light Q1 2024 ◆ France 333,000 · Germany 262,600 · Italy 96,197 ◆ 7 platforms compared — none match the full model ◆ Paper vouchers still used in most Belgian NGOs as of 2025 ◆ EU Homelessness Count: 15 cities · ETHOS 1-3 methodology ◆ GDPR constraints caused 1 city dropout from EU count — solved by design in It Means ◆ ESF+ · Horizon Europe · AMIF — EU funding pathways available ◆ €50k to launch · self-sustaining by month 18
Overview Benchmark Data Funding
Everything you need to know

One platform.
Eight angles.

From product mechanics to European data, competitive landscape, funding strategy, and technical architecture — all here.

🃏
Product
Platform overview
One card. Every city. Full transparency. Explore the full interactive mockup — donor flow, cardholder QR, merchant scan, operator job board, and public ledger.
Interactive · All roles Explore mockup →
🔭
Market
Competitive benchmark
No platform matches this. We scanned the European landscape. The combination doesn’t exist anywhere — identity access, service units, fixed merchant rates, public ledger.
7 platforms compared View benchmark →
📊
Evidence
European data
1.3 million people. Fragmented responses. OECD country data, EU Homelessness Count city figures, and standardised ETHOS methodology — all in one place.
OECD · EU Homelessness Count Explore data →
🗺️
Expansion
Pilot cities
Five cities. Five evidence-based rationales. Brussels, Amsterdam, Dublin, Lyon, and Berlin — selected on ETHOS data density, service infrastructure, and operational fit.
5 cities · ranked View cities →
📒
Transparency
Platform economics
7.2% overhead. Every cent public. The append-only ledger records every donation, distribution, and payout. Platform costs itemised monthly. Hard ceiling: 10%.
Real-time · Append-only View ledger →
💶
Funding
Funding strategy
€50k to launch. Self-sustaining by month 18. ESF+, Horizon Europe, AMIF — and a municipal partnership model that turns It Means into a city service delivery layer.
ESF+ · Horizon · AMIF View funding →
🏗️
Technology
Technical architecture
Simple. Auditable. EU data sovereign. Next.js, FastAPI, PostgreSQL append-only log, Cloudflare R2, Gandi VPS Luxembourg. Every choice for simplicity and auditability.
Luxembourg · GDPR · Offline-first System status →
🛣️
Roadmap
Roadmap
Three phases. One coherent vision. Phase 1 live. Phase 2 adds peer safety network and multi-city federation. Phase 3 targets municipal integration across Europe.
Phase 1 live · Phase 2 late 2026 View roadmap →
0
Homeless in Europe · FEANTSA 2023
+86%
Rise in urban homelessness · 2010–2023
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Homeless in Brussels alone · 2023
0
Unified city-scale platforms before this
7
Existing platforms audited — none match
€50k
One-time cost to build & launch
Open ledger
Every euro traceable
<10%
Overhead hard ceiling
48h
Merchant payout SLA
GDPR
Luxembourg jurisdiction
Zero custody
No cash held by operators
Append-only
Immutable audit trail
⚠ Confidential — It Means Platform Specification v2.0 — March 2026 Not for public distribution · Internal use only · Brussels, Belgium GDPR compliant · Luxembourg jurisdiction · Append-only ledger